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Sunrise Honda is located just off Exit 45, Hwy. 67/167, in Searcy, AR, 50 miles northeast of Little Rock.

For the largest inventory in the region, unsurpassed customer service AND low prices, come to Sunrise Honda.

CUSTOMER TESTIMONIALS-- From CAROLE & FRED: Dustin, We love this trike!! Thanks to all of you at Sunrise, for making our purchase so much fun! You are a great bunch of folks!! Sincerely, Carole & Fred JAMES of Harrison, Ark., wrote, "All the arrangements for the purchase of my new 06 VTX1300R were made using phone and email. I am currently in Baghdad and will be coming home soon. I wanted my new toy to be waiting for me when I arrive. I tried several other dealerships and they were not very helpful. When I spoke to Tina and explained what I wanted to do, she took care of everything. All dealerships claim to have great customer service, but the proof is in the puddin! I have been riding all my life and God willing I will be riding for many years to come. Sunrise Honda is MY dealership for now until I hang up my helmet. Tina, you are the greatest, thanks for everything!! TIM of Fort Wayne, Ind., said, "I got a really good deal. You had the bike I wanted ('06 Gold Wing Navigation) at the best price. I checked in Kentucky, Illinois, Michigan, Indiana and Ohio, and nobody else would touch what I got it for here. I'll be telling lots of people about Sunrise... anybody who asks." Thanks, Tim, for coming to Sunrise Honda! JOE AND TIFFANY wrote to Tina: Hi, this is Joe, and I just wanted to tell you thank you for all your help. As you may have heard, I bought the bike Saturday and your husband ended up being my finance guy. Tell him and Barry I'm loving the bike and have put about 60 miles on it already. I will be sending some people your way. Once again thank you so much for the help. OVID of Grand Prairie, Texas: "The low price made the trip from Grand Prairie well worth it. It was a fun buying experience. Everyone was great." DENNIS of Paragould, AR: Hi, folks: Just wanted to say thank you for the event you sponsored on Saturday, April 22, 2006. My son and riding partner were impressed and thoroughly enjoyed the activities. It was fun viewing all the bikes and goodies in and around your dealership. The burgers and hotdogs were a hit also. Please pass on to your staff our heartfelt thanks for a job well done.


Testimonials


"The most pleasant buying experience one could imagine. It took 4 years of convincing for my wife to agree that I "needed" a new bike. During that 4 years Roger Coker never dismissed me as as a "non-buyer". Roger is the salesman's salesman. The most impressive thing was when he took time from a busy day to show me the complete Sunrise Honda facility. Wow what an operation."
By: Mike    Sherwood,AR

"It was a PLEASURE to work with Sunrise Honda! My husband and I purchased a used 2002 Kawasaki Vulcan 1500 Classic from Sunrise Honda. I worked with Stacy, and he was so great. He helped me over the phone and via email to purchase this bike. I arranged for shipment from Arkansas to Minnesota, and everything went smoothly. We LOVE our new bike! Thank you everyone at Sunrise Honda! I would recommend you guys to anyone at any time!!! Kim"
By: Kim    Savage,MN

"I want to say the salesman I had Jacob was the nicest guy I have had dealings with in some time. You people seem to have your act together and I would and have told my friends to call on you on all the bike needs. Thank you Garvis Evans "
By: garvis    greenwood,MS

"Sunrise honda is by far the best place to purchase anything!! From the awesome sales people to the parts counter, to the ladies answering the phones. There is honestly no other place that can compare to the outstanding quality of this dealership! By the way Sunrise Honda has the greatest financing people around. Thanks to Ben's hard work I now have a new 2008 Rancher... it took him a while but he never gave up!! So there is no 5 star for Sunrise, it goes way beyond that and then some. Thanks a lot to everyone at sunrise honda, and keep up the good work"
By: Justin    Vilonia,AR

By: Anonymous    cabot,AR

"Really nice service and trikes."
By: Anonymous    pangburn,AR

By: TALVIN     PANGBURN,AR

"Just like to say thanks. I bought VTX1800 and love it. Thanks, Seth Beam "
By: todd    little rock,AR

"I traded a trike for a Gold Wing at Sunrise Honda. I found the entire experience very pleasant. I was given top dollar for my trade in. The salesman was very helpful. All the features of the Gold Wing where explained to me. Everyone was very helpful. A special thanks to Junior who was so patient with me. He had to change out the intercom system 3 times in the helmets we bought because mine was too tight and never seemed angry like I would have been. My next purchase will be at Sunrise!"
By: Robert    Haynesville,LA

"Bought a new 2008 Honda Foreman after seeing the unit on e-Bay Buy-it-Now. Contacted them and paid down over the phone. Drove 4 hrs and picked it up the next day. Unit was ready to go and my total time at dealer was 1 hr. Time included test ride, paperwork, payment, detailed in-service and they even loaded on my trailer for me. Very friendly, efficient and thorough dealer. Would not have to think twice about purchasing from Sunrise again. Thanks"
By: Jim    Bosssier City,LA

"I would like to thank all at Sunrise Honda for all your help (I felt like I was at home) I was on my way to Tulsa on I-40 east of Little Rock when I had a flat on the rear on my Wing I walked the bike to the next exit and found a hotel with a breezeway. I was not there five minutes when a nasty storm came through I got a phone book and found Sunrise Honda (this is about 5 pm ) The girl at Sunrise got in touch with her driver who was in the area, he called me said he was on his way to me but he had to pull over because of the hail hitting his window. 10 min. later called, he was back on the road . We loaded my bike & trailer on his trailer. We were leaving for Sunrise when a local cop pulled us over and gave the driver a ticket for not having a plate on his trailer (I think she needed to protect and serve) We got to Sunrise about 1 1/2 hr. later. The owner met us and helped us unload, gave me and my wife a ride to a hotel and made sure we had a room. Next morning I called and they were putting on two new tires. I was back on the road by 10 am. If anyone ever needs anything in Ark. for your bike, I suggest you call Sunrise. Thank you so much, Riley & Debbie"
By: Henry & Debbie    Parma,OH

"After trying to deal with two other Honda Dealers and getting the run around or no action at all, Sunrise was like a breath of fresh air. Everyone was so helpful and willing to go out of their way to help. Big thank you to Ben and his manager."
By: Becky    Senoia,GA

"I have never delt with any one who was as willing to go out of their way to make a deal as Roy did for me. I was on active duty with the Arkansas Army National Guard in Iraq in 2004 and Roy and I made a deal over the phone for a 2004 VTX 1300S that my wife picked up for me. At this time, 6/26/09, I have one payment left and this baby is mine. A huge thanks goes out to Roy and all the crew at Sunrise Honda. If you visit them, don't forget the service and parts departments. They have given me the best service over ANY other store."
By: Albert    Bradford,AR

"I found a 2006 VTX 1800N on eBay you had for sale last October. I was impressed with the price so I contacted Serena C. and she was really great to work with! I flew down Halloween Day and rode back home. Great bike and I'm really enjoying it. Thanks for the great deal!"
By: Mark    New Paris ,OH

"At the end of my rope on determining how some oil lines ran on my custom bike (NOT a Honda), I found online that Sunrise had a used motorcycle for sale. I called their service dept and asked if they would look at the bike and tell me how the lines were connected. Doug couldn't help (different bldg.) but connected me with Barry in pre-owned sales and he did happily. This was not a bike I bought from Sunrise, I don't live in AR, I live in Houston, TX, yet they went out of their way to help some guy who they will never see or do business with. To have done this so willingly, you guys/gals up there are very lucky to have a dealership with employees that truly care about the average Joe. (In this case Howard). THANK YOU, THANK YOU, THANK YOU!!!"
By: Howard    Houston,TX

"I had a very pleasant buying experience with Wes. My only dissappointment was the light bar accessory was not in stock. But as I will be back soon for my 600 mile service ( I put 400 miles on this weekend) I hope to see the light bar then. The VTX 1300 R has exceeded my expectations! Very sweet."
By: Reid    Pine Bluff,AR

"Roger Coker is a great salesman. He did everything possible that he could do, to get me a motorcycle. Sorry for all the extra time you had to spend on me. Roger, you are the man."
By: joe    carlisle,AR

"You have an incredible dealership! The testimonials say it all and are extremely accurate. My wife and I couldn't more pleased with the way we were treated by the entire staff during the purchase of our new Goldwing. I have never been in a dealership where the focus on customer service was more evident. We got a great deal from Tina. She was extremely knowledgeable and very professional. If she didn't know the answer to a question, she researched it and got back with me in a timely manner. Knowing we were flying in from Savannah, Georgia, Tina made several accessory recommendations for our comfort on our 750 mile ride home. They were installed when we got there. Ben was also professional and very informative in providing the financial transaction and recommended some packages that we were unaware of without any sales pressure. I had a lot of fun with Frank and the guys in the back as Frank was going over the features of my bike with me and my wife. Frank knows his product well and knows how to explain it in a way thats easy to understand. Kim, in parts, was a lot of help too. She helped us pick out some helmets and pegs, installed our headsets and got us ready for the road. A lot of our friends had a very puzzled look when we told them that we were going to Arkansas to buy a Goldwing. Honda makes a great product but your customer service is what made the trip worthwhile. Thank you again for a great experience! "
By: Mark     Richmond Hill,GA

"From the first time I ever talked on the phone to Roger, I knew that I had made the right choice by calling Sunrise. Roger was a wonderful man and worked with me for over 2 months trying to find me a price that I liked, on the 4 wheeler of my choice. He finally got me an awesome deal on a brand new 08 Honda Rancher 420. I couldn't pass it up. While we were there everyone was so nice to us, Roger helped us out so much. Ben made everything very easy on us in the financing area and the people in the Service department also gave us great details on how to keep our atv up and running!! We just went today for a problem we were having with the rear-end and they had it fixed within 2 hours of it being there, they were really nice, and seemed excited to be able to work on our atv for us. With people like them, I'll never take my atv to anyone else. Next year I am planning on buying myself another 4 wheeler and I will DEFINITELY be coming to Sunrise to do it! YOU GUYS ARE THE BEST!"
By: Justin    Newark,AR

"I had my VTX1300 service done at 16,000 miles. Service did a great job, finished quicker than expected, and less money than other dealers. Very happy with Sunrise Honda and I will be back. Thank you."
By: carl    morrilton,AR

"I just want you to know that you have the most friendly and helpful staff that I have ever dealt with anywhere. "
By: Roy    Cave City,AR

"I would like to brag on the manager at Sunrise Honda. We purchased 2 4 wheelers this winter. We had a few problems with the tax free farm forms, but the manager called and worked everything out for us. The 4 wheelers are wonderful. They were a good price and are tough workers on the farm. If we were to purchase again we would consider purchasing from Sunrise Honda again. "
By: Kay    Batesville,AR

"My overall experience @ Sunrise was great! All the staff treated me with the utmost respect. I believe my financing admin. name was Ben, and he was very polite, and made us feel right at home in his office. He is a very nice young man. Thanks again for everything."
By: Anonymous    Little Rock,AR

"My same day purchase of the VTX1300C was as painless as it ever could be~ Wesley was very patient with us as we shopped from used to new from brand to brand ..and Ben could not have made the final process any easier, everything was well explained and I drove off happy and grinning ear to ear the whole ride home!"
By: William    Sherwood,AR

"From the time I was just looking till I had the MAGNA 750 in the service department because it was not starting or running like it was suppose to every one treated me like I was there special person to take care of. Everyone that I talked with were very professional.I enjoyed the transaction."
By: John     Heber Springs,AR

"Would just like to say thanks to your service department, especially Ian and the mechanics. I brought in two tires for mounting and balancing of which were not purchased at your facility. The fact these items weren't purchased at your facility made no difference to the staff. I was still treated with courtesy and prompt service. Had problems with the tires balancing and had to have them redone a couple of times until it was decided I may have defective tires. At no time did Ian or the mechanics show any impatience at having to repeat the procedures. The company from which I purchased the tires is sending me another set and I will be coming back to Sunrise for the excellent service. I've purchased these tires on line to save a little money but now wish I hadn't. Once I get this tire debacle over with I'll purchase my tires from Sunrise from now on and forgo the on line hassle, you don't really save any money in the long run. Had I purchased the tires from Sunrise to start with I wouldn't be having these problems because your staff would have had it resolved that day. I did purchase my VFR 800 from Sunrise back in July of 08 and am very pleased with this bike!"
By: Greg    Hazen,AR

"Was really impressed with every facet of my experience in purchasing a Honda motorcycle from Sunrise. I would definitely recommend your dealership to any of my friends. Thanks for a pleasant experience & a beautiful Honda motorcycle."
By: Carolyn    Springhill,ME

"Introduction over the phone. Sent email pics of trade in and made a tentative deal. Arrived at shop and everything went very smooth. Within 30 minutes the deal was done. Didn't have a topcase and they took one off another used bike and sold it to me. Service then helped me transfer all items and explained new bikes operation. F&I was very helpful with the paper work, explaining in detail each process. Would recommend and have done so to others. Great sales, service and paper work service. "
By: Harvey    Walker,LA

"What a fantastic experience working with Tina and the Service Dept. I purchased a 2007 Honda Spirit 1100 and couldn't be happier. I made my purchase from San Antonio by phone after noticing the bike on e-bay and their on-line advertisement. No one could come close to the price. I arranged a date for pick up and everything was ready to go when I arrived even though I was over an hour early. Tina had me in and out within 30 minutes. I love my bike but the customer service I received is what stands out the most. Thanks Sunrise Honda (especially Tina)!"
By: Phillip    San Antonio,TX

" Highly recommend anyone wanting a bike go to Sunrise and talk to Kyle or Ed. Both these guys are very polite and aren't pushy."
By: Jimmy    Franklin,AR

"I purchased a 07 Honda Aero and love it. The salesman were great. They didn't pressure me or try to push anything upon me. I give Sunrise Honda a 10. Excellant place to shop. I will be a returning customer!"
By: Travis    Mountain Home,AR

"On 31 Dec 08 I traded in for a '98 Vulcan. Putting a finer point on this scene was that the pre owned staff stayed late for me to arrive from Pine Bluff. I appreciated this because it was cold and the New Year's holiday was upon us. Professional staff and great bikes. I highly recommend this place.-----Thanks for everything. Toby Crow"
By: toby    pine bluff,AR

"I have been dealing with you folks since about 2003, buying tires and accessories for my bike as well as repairs. You have always been fair and just with me, and always went the extra mile to help me. And I appreciate that greatly. I just bought a 07 Yamaha FJR from your used shop and I was treated better their than when I bought my Valkyrie at my home dealership when it was new. You have a great dealership and you should be proud of it and your employees, because they make it a great place to do business, the lady that takes care of your shop area took great care of me and I don't rember her name off hand but I will never forget how she helped me out with my bike when she didn't have too. Thank You Barry Curtner (Note: Her name is Melissa)"
By: Anonymous    Jonesboro,AR

"I just bought my first bike and I have visited several dealerships doing this and you all are the most impressive organization with all the helpful and knowledgeable staff and your lot is like walking into a biker's dream with all the stock there is to look at. The deal on the bike I got was awesome. Thank you."
By: William    Fort Leonard Wood,MO

By: Sam     Cabot,AR

"Sunrise really went the distance to get me the atv I wanted. The service at Sunrise can't be beat."
By: Alex    Batesville,AR

"My buying experience ('05 used VTX 1800) was about as easy as anyone could ask for. My salesperson, Serena, was efficient, proficient, and helpful. F&I, parts, and accessories were all friendly, courteous and efficient. I'll definitely refer Sunrise to anyone I know interested in a new or used bike or ATV. Thanks a lot--the '1800 is a great machine and I'll enjoy it quite awhile! "
By: doug    Greenbrier,AR

"Great experience. Great help on selection of my Goldwing and accessories without any sales pressure. Good knowledge on the products sold. I love the Goldwing!"
By: franklin    paragould,AR

"Serena, I believe is her name, did a wonderful job showing us around. She did an excellant job dealing with us. We had no idea what we were looking for and she took the time and was extremely patient with us. This was a big deal to me and my little wife. We wanted something comfortable for the driver and the passenger. She was extremely helpful. We really enjoyed the time that we spent with her. Everyone that we had dealings with did a wonderful job. We'll look her up the next time we go shopping for a bike. Thanks, guys!!! We'll send some of our buddys your way. Let everything we do be for Christ, Mike T"
By: michael    cabot,AR

"This was my 4th purchase. I have never seen a place with such friendly people. The place should be called "dreams come true." Everyone was so helpful before, during and after the sale."
By: brad    providence,AR

" This is my first bike and I love it.My husband called and told Roger who the bike was for and ask which one he would recommend.Roger told him the Honda Saber 1100.My husband was thinking about the 750.They made the deal for the Saber over the phone.We drove up the next day to pick it up.Thanks Roger because I don't think I would have been as happy with a smaller bike. Photobucket"
By: Carolyn    Fouke,AR

"THIS PLACE IS GREAT. LOVED EVERYTHING ABOUT IT. WILL DEFINITLY RETURN TO MY NEW DEALER. I WILL LET EVERYONE KNOW ABOUT YOU GUYS! THANKS TO EVERYONE!"
By: Anonymous    MAUMELLE,AR

"I just got home with my new VTX1300R having ridden it all the way from Searcy to Fort Worth (with a stay overnight in Broken Bow, OK). From being picked up at the airport by Kara, to shaking Frank's hand before riding the bike off the parking lot, my entire experience with Sunrise was exceptional! Thank you, Tina and Flint for your great assistance."
By: Brad    Fort Worth,TX

"I RECENTLY BOUGHT A HONDA 700XX AND WHILE THE ACCESSORIES ARE STILL NOT OUT YOUR PARTS LADY TIFFANI HAS GONE ABOVE AND BEYOND IN HELPING ME. SHE ALWAYS GREETS ME WITH A SMILE AND IS EXTREMELY HELPFUL. SHE'S NOT ONLY HELPFUL BUT I'VE REALLY HAD A GOOD TIME GOING THROUGH THIS PROCESS...SHE IS AN ASSET TO YOUR TEAM!"
By: CURTIS    CABOT,AR

"Just wanted to say thanks to all the great people at Sunrise. I looked at lots of bikes from other dealers in the state and several more from individuals. In your preowned center I found the bike I was looking for with all the accessories already on it. My sales person Calista made the deal go very smooth. Thanks for everything!"
By: Todd    Star City,AR

"I have bought bikes for the last ten years and I have never had the service that I had at Sunrise in Searcy, Ar. These guys were extremely professional and waited on me hand and foot.(They waited for me after they were closed...talk about customer service). If you are going to by a motocycle in Arkansas these are the guys you need to see.. they will definitely make sure that you are taken care of..I will definitely be getting all of my next bikes from them. Damn good job guys!!!!! Thanks, Troy! Greg Smith and Chris Bonds"
By: Greg    Little Rock,AR

"I came in to buy a Mustang seat for my VTX 1300 and was surprised to find one in stock. It is the most comfortable seat I have ever sat on. I just traded my 2006 VTX for a 2008 and had the dealer swap seats. I will revisit your store/dealership on my next trip to Branson because the service is great and the variety is enormous. Thank you, Randy"
By: Randy    Kingston,ON

"VERY COOL!!!"
By: RON    BALD KNOB,AR

"So how much do I get paid for writing a gushing, syrupy over flowing testimony ? :-) Y'all are great. Wish Ricky would buy the local Chevy dealership so I could buy my Corvettes from him."
By: Michael    Maypearl,TX

"Tina, I just wanted to drop you a note to say what a pleasure it was working with you on the delivery of the Gold Wing..... Every single detail went off without a hitch and just as we had discussed! EXCEPTIONAL!!!! I could go on about how wonderful everyone was at your facility, but to keep it short........EVERYONE, and I mean EVERYONE at your shop is just "FANTASTIC!!!!!" Great Job, I will recommend you to others and will see you soon! "
By: Mark    Blaine,MN

"I had a blast buying new 07 Shadow Sabre. Tina was fantastic in my purchase and Flint did the best making sure my accessories would fit my bike. Although I did not get my factory seat, backrest back after new ones were installed. Tops in my book."
By: Kenneth    Bryant,AR

"This was a smooth low pressure buying experience. I was impressed with everything Serena, Tina, and Don told me they did what they said, no variations they were very informative very to the point left out no details. Except, I was told my bike was full of gas and I ran out of gas on the way home on Hwy. 64 so you guys owe me! I would definitely purchase from Sunrise again. I LOVE my new VTX1800, it's an awesome ride! Thank you guys and I will be looking for my compensation for walking."
By: Anonymous    Olive Branch,MS

"I have never been treated so well in any place in Arkansas or in the United States. These people go well above and beyond my expectation of service. Words can't express at how happy I am with everyone. You are a great bunch of guys and gals. I am looking forward to doing business again, and I refuse to shop elsewhere."
By: bradley    providence,AR

"I love my scooter and ride it daily! One improvement you could make to help better serve your customers is buy out Honda of Russellville. "
By: Lawrence    Plainview,AR

"I've bought two dirtbikes and a fourwheeler from you guys and have had nothing but good experiences. I'm leaving the area soon and hope I can find another Honda dealer as good as you guys. Thanks for everything. "
By: Daniel    jacksonville,AR

"Great people to deal with, staff was caring, informative. Drove 3 hrs. to buy a 2007 trike. Thanks Trevor "
By: Steve    Arkadelphia,AR

"I found Sunrise Motorsports from Ebay, while I was looking for a new bike. I called Tina and talk to her about the 07 VTX 1300 she had for sell. It took her about 5 min. to sell me the bike. That weekend I drove the 300 miles to pick up my new bike. When I got to the store I think I was greeted 5 times before I got 10 feet in the door. I would have to say out of all the stores I visited or talk to on the phone, Sunrise was by far the most friendly and professionaly run store of them all. I will definitely do buisiness with them again. Thank you, Tina and Sunrise Motorsports."
By: Anonymous    Sulphur Springs,TX

"I got the best price in the country at Sunrise. I bought the VTX 1300S in Silver over the phone. It had one mile on it when I took delivery. The guy that loaded it up and went over the bike with me was great. All the other places I've purchased new vehicles from I got a jacket, t-shirt or a hat, not here. I did get the bike I wanted in the color I wanted at the best price. I was told that I would receive the Red Rider Club card in the mail. Still have not received the Red rider club card, so I don't get the discount at the local honda dealer. They are sending me the magazine though."
By: Steve    Saginaw,TX

"After having checked other dealers a friend said if you want the best deal then go to Sunrise. So I did just to look and came home with an incredible deal on an 08 Goldwing. It's the best ride I have ever had. You guys are great!"
By: Beck    Cabot,AR

"I just purchased a 2006 Shadow and the people at the used dept. where great. Roy went out of his way to satisfy me and treated me great even though I was purchasing a used bike. He was very helpful since I have not ridden a bike in 25 years. He answered all of my questions no matter how silly they might have been. I would recommendnd this place to anybody looking for a bike. The person with MSF was very helpful and this added feature was very helpful and appreciated. And yes, I also love the bike. It is great to be back on the road again."
By: Harold    Mountian View,AR

"Will, Don, and your entire staff are awesome!!! I saw your ad for Honda scooters several weeks ago. I had priced the same scooter for hundreds of dollars more, at several other dealerships. My frineds and I drove to Searcy on one of the busiest Saturday mornings that you could imagine. We were immediately greeted by your staff, introduced to the salesman we had talked to and shown great care and courtesy by all. Granted it did take several hours to get the purchases of our scooters and accessories completed (due to the large turnout for your sale). But we were never ignored or forgotten, your staff would check on us as they continued their hectic day. As for our scooters...well enough cannot be said about them...we love them. Everyone that sees us riding them want to know all about them. And beleive me, we sing your praises and point them to your dealership. Thank you and your entire staff, and yes we will make to trip back to Searcey to have them serviced. Faye Belflower Proud owner of a Honda Metropolitan Scooter"
By: Faye    Hot Springs Village,AR

"I would like to thank all the folks at Sunrise. Roy, Jodi and Frank. We drove 10 hours to make our purchase and the drive was well worth it. Very polite and professional staff. From the service department to the Finance office all went well. Thank You Roy, for the great experience. "
By: Ray     Pensacola,FL

"Loving every mile I ride."
By: Jimmy    Heber Springs,AR

By: Anonymous    Pine Bluff,AR

"It seemed to me like I was taking a long time to decide which Gold Wing I wanted. My salesperson, Roger, was very patient and understanding. Very helpful, and low pressure. This was my first bike purchase from a dealer, and he and the lady in the finance department made my experience a pleasant one. I would definitely buy from Sunrise again. And everyone I hear talking about buying a bike, I recommend Sunrise Honda to them. "
By: Robert    Forrest City,AR

"Ricky My wife and I would like to take this opportunity to thank you and your staff of fine professional workers with our recent purchase of two new 2007 Honda FourTrax TRX420 Ranchers in January. Your sales staff is top of the line, and they really went out of their way to make sure we got exactly want we wanted. We would like to give Rodger SPECIAL THANKS for personally working with us, making sure the whole transaction went smoothly. We tell everybody about how great Sunrise Honda is and try to send them your way. Again Thanks Tom, Vicki, Abby and Tommy Hickam "
By: Tom    JACKSONVILLE,AR

"Sunrise Honda is a great place to do business. We bought our used Honda VTX 1800 back on September the first and it was a great experience. When we get ready to purchase another bike we will return to Sunrise Honda. William and Jacob are the best."
By: James    Camden,AR

By: Cody    Corning,AR

"I would just like to say thanks for helping me with the trade-in/sale of my CBR and getting my CRF250R. Barry was my salesperson who sold me my bike 2 years ago. He provided excellent service with a great attitude. This is the main reason I contacted him about this 2nd sale through your dealership. I will contact Barry again when I'm ready for another bike. Sondra was also very helpful with all the gear I needed. Thanks again!"
By: Josh    Cabot,AR

By: Winston    Marmaduke,AR

"Wow! Where do we begin, it has been a month since we purchased our 2007 Honda Gold Wing with the Audio / Comfort / Navi package from Dustin at Sunrise Honda Motorsports! I had been looking at motorcycles and had even been shopping on line trying to get a decent deal on a used Gold Wing. I was biting at the bit and my wife knew I was breaking. I wanted a new Gold Wing and I wanted it now! Now, if you know my wife, she is a woman who likes to get things done. Robin called Sunrise Honda and asked to speak to the General Manager. No questions asked, this pleasant voice said let me page him for you. Dustin picked up the phone and Robin explained that we lived two hours from there and wanted to purchase a Gold Wing; however, we did not want to make a trip to Searcy if the answer was a no! Now, let me state, we just purchased a new car two weeks before so things were questionable. My wife, Robin, called Dustin mid morning, July 5, 2007 to inquire about the Gold Wing. After several phone calls, additional information, and a lot of THANK YOUS, Dustin called later that day to say, Yes! We set up a time for the next day at 5:00 P.M. to pick up THE bike. Well, needless to say, when we arrived at the dealership with all the bikes, colors, choices, and packages we were stuck! We thought. Dustin had already pre-approved our credit to buy THE GOLD WING and now we were asking for a lot more Gold Wing at the last minute. Dustin did not hesitate through it all. He said, let me make a phone call and see what we can do. Dustin was absolutely wonderful! He is the hero of the year. Dustin had our credit re-approved so I could get the bike of my dreams. Robert Etheridge in finance was extremely courteous and friendly. Robert made sure all the T’s were crossed and the I’s dotted. Robert shared with us both how hard Dustin had worked to make sure that we were able to get the bike we wanted. What I want to share with you is we had called and inquired about another Honda at the dealership in Russellville. What we received there was a NO. We did not even receive a courtesy phone call to say otherwise. Robin had shared this experience about the other dealership with Dustin and he was determined to get us a Gold Wing. Sondra Jones, who is the C.S.R. was also a great inspiration. She was friendly, enthusiastic, and just a delight to be around. She made sure we had literature and ideas on how to dress our bike out. Sondra, thank you! Frank, in the Service Department, went over every detail about our new purchase. It was late, he was tired. We were tired. And Frank still meticulously with a smile and love for what he does, made sure that I knew and understood every feature of my new bike. God bless you, Frank! I drove off the lot that Friday night with utter disbelief. I am still happy and love my bike! Robin and I have put on more than 1,300 miles and have honestly loved every moment on the bike. I have ridden motorcycles off and on all my life; however, there is nothing quite like the experience you have when riding a Gold Wing. I laugh and tell people that my wife has the best seat in the house. The back seat! We love the bike! Thank you Dustin and the rest of the team at Sunrise Honda. Winston Lovelace and Robin Haven Lovelace Marmaduke, AR "
By: Winston    Marmaduke,AR

"i just picked my new Rancher today. Tina called me at noon. I was shocked because I just filled out the credit app. late last night. She was very friendly and listened to everytihng I was looking for. She said to give her a while. She called back a very few minutes later saying the Rancher and paper work would be waiting. I have looked at other dealerships and NEVER got a response as fast and friendly like that before. I will refer Sunrise to everyone. and will never go somewhere else again. Thanks to Tina and Robert Etheridge, Tracy, Frank, and Robert Mason. you guys asked all our questions and went out of your way to help us out. Thank you again. "
By: Billy    Paragould,AR

"WHEN I WENT INTO THE HONDA DEALER THERE I HAD BEEN IN THE STORE NEXT DOOR AND IN THAT STORE IT WAS LIKE NOBODY CARED IF YOU CAME IN OR NOT, BUT WHEN I WALKED INTO THE HONDA STORE WHAT A DIFFERENCE IT WAS. I DIDN'T THINK I COULD BE ABLE TO PURCHASE A BIKE BECAUSE PAST CREDIT PROBLEMS BUT ONCE I SAW THE VTX1800R I KNEW IT WAS GOING TO BE MINE. I MET ROGER COKER (EXCELLENT SALES SPECIALIST) AND HE WANTED TO SELL NOT PUSHY BUT VERY HELPFULL. WE DICKERED ON PRICES AND TRADE IN ON MY SUZUKI 1500, CAME UP WITH A GOOD COMPROMISE, GOT ME FINANCED AND OFF I WENT. MY HAT IS OFF TO ROGER AND ALL THE PERSONNEL THEY HAVE SUNRISE I WILL NEVER GO ANYWHERE ELSE AS LONG AS I LIVE CLOSE BY. THANK YOU AGAIN, ROGER."
By: RICHARD    HORSESHOE BEND,AR

"My wife and I, brand new to motorcycling, chose Sunrise based on other riders' recommendation and convenience to make our first purchases. We were not disappointed. Brian ably and PATIENTLY guided us through the selection and purchase process then passed us off to Sondra. She again made excellent suggestions and endured our numerous questions properly outfitting us and our bikes for safety and comfort. Congratulations to Ricky for assembling a staff deserving of the high quality reputation they enjoy in the world of motorcycles. Continued success to all."
By: Douglas    Sherwood,AR

"It was the best buying experience we ever had. Thank you for making it so easy!"
By: Anonymous    Little Rock,AR

"All personnel treated us with respect and promptly handled our needs. Thank you!!"
By: Ronnie    Horseshoe Bend,AR

"Excellent service from the beginning. I will most definitely recommend you to everyone!"
By: Earl    Washburn,MO

"All in all, I was very satisfied with the service. Thank you for your great dealership!"
By: Lorin    Batesville,AR

"Your salesperson Tracy is why we come to your store!"
By: Philip    North Little Rock,AR

"I love my bike and was impressed with the management style, friendliness and professionalism of ALL of your staff."
By: Ron    Cabot,AR

"I want to thank all of you. I love my bike and everyone who sees it loves it! Thank you!"
By: David    Dallas,TX

"I liked the friendliness and the service. I like the way the store looked. It was very well stocked and very nice."
By: Lavon    Batesville,AR

"I like your selection and prices, and you treat all your customers very nice and to fulfill their every need."
By: Kenneth    Quitman,AR

"Roger was very professional and courteous. I recommend Sunrise Honda to everyone I speak to about Hondas."
By: Len    Pine Bluff,AR

"Barry went above and beyond to make us happy. Everyone was helpful and cheerful. You guys are the best."
By: Brad    Judsonia,AR

"Excellent dealership. Wish you were closer to my hometown."
By: B.    Star City,AR

"My wife and I had priced an '07 Shadow Aero 750 at another dealership in Batesville, AR. They basically ignored her when she went by to review the bike and paperwork, so we came to see you. I am sure glad we did! The customer service was excellent, and the price was much less that what was quoted in Batesville, as well as obtaining a lower interest rate! From the sale all the way through the process, very professional. Great job guys, I will definitely recommend your business to anyone I know who is in the market! "
By: Robert    Mountain View,AR

"I was heading back home to Louisburg, NC. on my 2006 Goldwing and my Navigation system had stop displaying the back road. The only road display was the main roads. I had sunrise service department work on trying to get the reader to work, but they had little success. So they did something that surprised me. They pull a new Gold Wing alongside mine and change out the reader and told me have a save trip home. I have been telling everyone about Sunrise Honda in Searcy, Arkansas. So if you are passing though Searcy, Arkansas you have got to stop in and meet these people, because they do things right. I am very happy and I will stop in the next time I come in to see my family. Thank you so much Robert C. Gehring "
By: Robert    Louisburg,NC

"Wonderful experience @ Sunrise Honda in Searcy, AR. A GREAT BIG THANKS to Tina & Don....your assistance in helping us purchase a new 4 wheeler was outstanding. We filled out the application online. I received a call from Tina the next day telling me we were approved and for how much, and wanted to know when we could come get our 4 wheeler. My husband didn't really know which bike he wanted, so I called Tina that night AT HOME, she answered all our questions so that we could decide which one to get. I called the next morning, told her which one and color we had decided on, and she started the paperwork. We drove up to Sunrise that evening after work to get it, simple as that! Everything WAS ready as Tina said it would be, we were in and out of there in less than an hour. You don't walk in Sunrise and get ignored...there are tons of people asking if they can help you or asking you "Have you been helped?" The gentleman at the counter where we purchased goggles, talked to my husband as if he knew him forever. They give you coupon's for 10% off purchases and 25.00 off coupon on your first 100 mile check. We already are in need of the 100 mile check, and we just got the wheeler 4/26/07. Tina's husband was so nice, polite and explained all our paperwork in great detail. We didn't leave Sunrise with questions, they left nothing undone or said! I am so pleased with how all this turned out, and we are planning on purchasing a personal watercraft SOON! We will tell EVERYONE how nice and personal this dealership is. Leonard & Tanya Pettit/England Ar"
By: Tanya    England,AR

"I drove 550 miles today to pick up my VTX1300R and it was worth every mile!! Tina was unbelievable doing the whole deal over the phone, and when i arrived everything was ready for me to sign and take possession.Everyone from Robert to Don to Frank were all very professional and made the purchase pleasant.These guys and gals at Sunrise know what it takes to earn a customers business.Thank you so much again. Kelly Erickson,North Liberty,IA"
By: Kelly     North Liberty,IA

"Great people & great service! Went to the dealership back in July 06 and spoke with Barry for a little while. Decided to make a move in February. Barry and the team were more than helpful and knowledgable about their products and inventory. Rode home my new 06 VTX1300R that evening! You've got my business and I will recommend you to everyone!"
By: David    Conway,AR

"I bought a pre owned 2004 Yamha ttr 225 trailbike from your dealership today, and the staff who helped me, and service that I received, was outstanding, I look foward to enjoying my bike, and will defenantly send customers to your dealership in the future. thanks for the wonderful buying experience, and great customer service, that I received today. Sincerely, Michael Shaw Jessieville, Arkansas "
By: Michael    Jessieville,AR

"Sunrise Honda is an asset to the motorcycle community. I have friends who have ridden 150 miles to buy a bike from them due to the best prices and service. I ride 100 miles to have them do any work on my GL1800, they are the only ones that I'll trust to work on my bike. I never worry about anything when I'm dealing with Sunrise."
By: Bill    Cheroke Village,AR

By: Anonymous    Searcy,AR

"Tina was a great salesperson...the deal I got was so good and the people were so nice at first I thought it was a scam...drove almost 3 hours to get to Searcy and they were just as nice in person, everything was ready and taken care of before I got there... I will be buying all my atv's there from now on. Thanks, Jarret (Honda Foreman)"
By: Jarret     Doniphan,MO

"I decided to do the credit application over the internet one day and Tina contacted me the very next day. She had all of my paperwork drawn up so when I got there (a week later) all I had to do was sign the papers and load up my ATV. Thank you, Tina."
By: James    cabot,AR

"CAME IN TO BUY SOME EXTRAS FOR MY ATV AND THE SERVICE I RECEIVED FROM MRS. SONDRA JONES WAS OUTSTANDING. SHE ANSWERED EVERY QUESTION I HAD AND GAVE GREAT INPUT ON MY SELECTIONS. PROBABLY THE MOST HELPFUL AND ENJOYABLE EXPERIENCE I HAVE EVER HAD. EVERY PARTS COUNTER COULD BENEFIT IN HAVING A MRS. JONES. THANKS FOR EVERYTHING CHRIS"
By: CHRIS    CABOT,AR

"I must admit I was a little uneasy driving 475 miles to get a deal that sounded to good to be true. Tina had given me the price via internet and made the deal with me. When I arrived at Sunrise Honda I was greeted by (sales manager) Don Moore. He put me at ease as soon as I got there. It is unreal how much you can save taking the short drive to Ark. I want to thank everyone at Sunrise Honda for making this sale very pleasant. An extra thanks to Tina for all the work she put in to making it all complete. Thanks again, William Tapp Brock, Texas"
By: William    Brock,TX

"All the arrangements for the purchase of my new 06 VTX1300R were made using phone and email. I am currently in Baghdad and will be coming home soon. I wanted my new toy to be waiting for me when I arrive. I tried several other dealerships and they were not very helpful. When I spoke to Tina and explained what I wanted to do, she took care of everything. All dealerships claim to have great customer service, but the proof is in the puddin! I have been riding all my life and God willing I will be riding for many years to come. Sunrise Honda is MY dealership for now until I hang up my helmet. Tina, you are the greatest, thanks for everything!! "
By: James    Harrison,AR

"GREAT friendly staff and extremely helpful."
By: Stephen    Lonoke,AR

"They make you feel like part of the family, best dealership in the state. "
By: Roland    Lead Hill,AR

"I'm really pleased with my new ATV that I purchased at Sunrise Honda. I just want to say thinks to Tracy Stanley and to the rest of y'all down there. I will probably be back next year to get another ATV. Thanks to all of you at Sunrise Honda."
By: Bryan    Fox,AR

"Service Department, I just wanted to say thank you again for the terrific service I received when my Gold Wing broke down on the road. The driver that came to haul my bike in was thoughtful and brought water to drink because he knew I had been out in the sun for a while. When we got to the shop, you got the bike in and started working on it immediately. Kenny in the service department found the problem quickly and repaired it and I was back on the road. Wish there was a dealer like you in our area. Thanks again."
By: Ken    Trenton,IL

"Tina, I just wanted to drop you a note to say that you and your husband made my purchasing experience an awesome thing. I love the bike and will definitely be back. Thanks again."
By: Orval    Little Rock,AR

"Wanted to thank EVERYONE at Sunrise for a terrific purchasing experience. Tina Etheridge was just fantastic to work with. After I arrived at Sunrise, every person I met was just fabulous. I was expecting "monkey business" once I arrived but my apprehension was soon gone. Robert Etheridge in finance put me at ease very quickly. Made the process go very smooth! Frank Hearn in service took the time to show me everything I needed to know about my new Goldwing. Then a gang of employees helped load my bike and insure that it was properly tied down for the trip back to Texas. As I thanked the last person for helping load my bike, he replied "No, thank you, for driving all the way here to buy from Sunrise." I knew then that I had made the right decision to drive to Searcy. I know I'm leaving out a few people but all your employees are just the nicest people you could ever meet. I probably could have made a deal closer to home but I know I couldn't recieve the top notch treatment that I got at Sunrise. Thanks again. Todd Graham Bedford, TX"
By: Todd    Bedford,TX

"MY WIFE AND I ARE WERE TRYING TO IMPROVE OUR CREDIT AND SUNRISE HONDA WAS ABLE TO GET US IN TO A HONDA FOREMAN 500 AND WE COULDNT BE MORE PROUD OF IT. THANX SUNRISE FOR A GREAT PRICE ON A GREAT 4 WHEELER."
By: CHRISTOPHER     NORTH LITTLE ROCK ,AR

"Tina, Traveling from Houston, Texas to Searcy, Arkansas to get my new VTX 1800 from Sunrise Honda was well worth the trip. Because of your companies sales, delivery and management professionalism it made my purchase and delivery extra ordinary. Even though I was from out of town they all treated me as if I was a return customer. I would like to thank you for working with me by phone and arranging my fantastic purchase price. My bike handles beautifully and I have enjoyed it everyday. Gary Ingram "
By: Gary    Richmond,TX

"I have recently purchased a 750 Magna. I have dealt with every dept there. From Roger in Sales to acccesories to service. Every dept was very helpful. I really dont think anyone could have done more to make my purchases any more pleasant. Thank you very much."
By: Clayton    Judsonia,AR

2010 Honda
FourTrax® Rancher® ES (TRX®420TE)
GREAT

March 8, 2010


2001 Honda
Valkyrie
Heavy and Smooth

March 7, 2010


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