Home
Showroom
   New Vehicles
   Promotions
   Pre-Owned
   Rider Reviews
Shop Online
   Online Catalogs
   Parts Finder
   Wish List
   Shopping Cart
   Your Account
Dealer Info
   About Us
   Map/Hours
   Contact Us
Dealer Services
   Service Dept.
   Financing
   Specials
Customer Corner
   Industry News
   Sunrise Events
   Photo Gallery
   Guest Book
   Employment
   Links
   Games
   Wallpaper
   Customer Survey
   Testimonials
Contests

Sunrise Honda is located just off Exit 45, Hwy. 67/167, in Searcy, AR, 50 miles northeast of Little Rock.

For the largest inventory in the region, unsurpassed customer service AND low prices, come to Sunrise Honda.

CUSTOMER TESTIMONIALS-- From CAROLE & FRED: Dustin, We love this trike!! Thanks to all of you at Sunrise, for making our purchase so much fun! You are a great bunch of folks!! Sincerely, Carole & Fred JAMES CONE of Harrison, Ark., wrote, "All the arrangements for the purchase of my new 06 VTX1300R were made using phone and email. I am currently in Baghdad and will be coming home soon. I wanted my new toy to be waiting for me when I arrive. I tried several other dealerships and they were not very helpful. When I spoke to Tina and explained what I wanted to do, she took care of everything. All dealerships claim to have great customer service, but the proof is in the puddin! I have been riding all my life and God willing I will be riding for many years to come. Sunrise Honda is MY dealership for now until I hang up my helmet. Tina, you are the greatest, thanks for everything!! TIM WAGNER of Fort Wayne, Ind., said, "I got a really good deal. You had the bike I wanted ('06 Gold Wing Navigation) at the best price. I checked in Kentucky, Illinois, Michigan, Indiana and Ohio, and nobody else would touch what I got it for here. I'll be telling lots of people about Sunrise... anybody who asks." Thanks, Tim, for coming to Sunrise Honda! JOE AND TIFFANY wrote to Tina: Hi, this is Joe, and I just wanted to tell you thank you for all your help. As you may have heard, I bought the bike Saturday and your husband ended up being my finance guy. Tell him and Barry I'm loving the bike and have put about 60 miles on it already. I will be sending some people your way. Once again thank you so much for the help. OVID MORPHEW of Grand Prairie, Texas: "The low price made the trip from Grand Prairie well worth it. It was a fun buying experience. Everyone was great." DENNIS HYDE of Paragould, AR: Hi, folks: Just wanted to say thank you for the event you sponsored on Saturday, April 22, 2006. My son and riding partner were impressed and thoroughly enjoyed the activities. It was fun viewing all the bikes and goodies in and around your dealership. The burgers and hotdogs were a hit also. Please pass on to your staff our heartfelt thanks for a job well done.


Testimonials


"It seemed to me like I was taking a long time to decide which Gold Wing I wanted. My salesperson, Roger, was very patient and understanding. Very helpful, and low pressure. This was my first bike purchase from a dealer, and he and the lady in the finance department made my experience a pleasant one. I would definitely buy from Sunrise again. And everyone I hear talking about buying a bike, I recommend Sunrise Honda to them. "
By: Robert    Forrest City,AR

"Ricky My wife and I would like to take this opportunity to thank you and your staff of fine professional workers with our recent purchase of two new 2007 Honda FourTrax TRX420 Ranchers in January. Your sales staff is top of the line, and they really went out of their way to make sure we got exactly want we wanted. We would like to give Rodger SPECIAL THANKS for personally working with us, making sure the whole transaction went smoothly. We tell everybody about how great Sunrise Honda is and try to send them your way. Again Thanks Tom, Vicki, Abby and Tommy Hickam "
By: Tom    JACKSONVILLE,AR

"Sunrise Honda is a great place to do business. We bought our used Honda VTX 1800 back on September the first and it was a great experience. When we get ready to purchase another bike we will return to Sunrise Honda. William and Jacob are the best."
By: James    Camden,AR

By: Cody    Corning,AR

"I would just like to say thanks for helping me with the trade-in/sale of my CBR and getting my CRF250R. Barry was my salesperson who sold me my bike 2 years ago. He provided excellent service with a great attitude. This is the main reason I contacted him about this 2nd sale through your dealership. I will contact Barry again when I'm ready for another bike. Sondra was also very helpful with all the gear I needed. Thanks again!"
By: Josh    Cabot,AR

By: Winston    Marmaduke,AR

"Wow! Where do we begin, it has been a month since we purchased our 2007 Honda Gold Wing with the Audio / Comfort / Navi package from Dustin at Sunrise Honda Motorsports! I had been looking at motorcycles and had even been shopping on line trying to get a decent deal on a used Gold Wing. I was biting at the bit and my wife knew I was breaking. I wanted a new Gold Wing and I wanted it now! Now, if you know my wife, she is a woman who likes to get things done. Robin called Sunrise Honda and asked to speak to the General Manager. No questions asked, this pleasant voice said let me page him for you. Dustin picked up the phone and Robin explained that we lived two hours from there and wanted to purchase a Gold Wing; however, we did not want to make a trip to Searcy if the answer was a no! Now, let me state, we just purchased a new car two weeks before so things were questionable. My wife, Robin, called Dustin mid morning, July 5, 2007 to inquire about the Gold Wing. After several phone calls, additional information, and a lot of THANK YOUS, Dustin called later that day to say, Yes! We set up a time for the next day at 5:00 P.M. to pick up THE bike. Well, needless to say, when we arrived at the dealership with all the bikes, colors, choices, and packages we were stuck! We thought. Dustin had already pre-approved our credit to buy THE GOLD WING and now we were asking for a lot more Gold Wing at the last minute. Dustin did not hesitate through it all. He said, let me make a phone call and see what we can do. Dustin was absolutely wonderful! He is the hero of the year. Dustin had our credit re-approved so I could get the bike of my dreams. Robert Etheridge in finance was extremely courteous and friendly. Robert made sure all the T’s were crossed and the I’s dotted. Robert shared with us both how hard Dustin had worked to make sure that we were able to get the bike we wanted. What I want to share with you is we had called and inquired about another Honda at the dealership in Russellville. What we received there was a NO. We did not even receive a courtesy phone call to say otherwise. Robin had shared this experience about the other dealership with Dustin and he was determined to get us a Gold Wing. Sondra Jones, who is the C.S.R. was also a great inspiration. She was friendly, enthusiastic, and just a delight to be around. She made sure we had literature and ideas on how to dress our bike out. Sondra, thank you! Frank, in the Service Department, went over every detail about our new purchase. It was late, he was tired. We were tired. And Frank still meticulously with a smile and love for what he does, made sure that I knew and understood every feature of my new bike. God bless you, Frank! I drove off the lot that Friday night with utter disbelief. I am still happy and love my bike! Robin and I have put on more than 1,300 miles and have honestly loved every moment on the bike. I have ridden motorcycles off and on all my life; however, there is nothing quite like the experience you have when riding a Gold Wing. I laugh and tell people that my wife has the best seat in the house. The back seat! We love the bike! Thank you Dustin and the rest of the team at Sunrise Honda. Winston Lovelace and Robin Haven Lovelace Marmaduke, AR "
By: Winston    Marmaduke,AR

"i just picked my new Rancher today. Tina called me at noon. I was shocked because I just filled out the credit app. late last night. She was very friendly and listened to everytihng I was looking for. She said to give her a while. She called back a very few minutes later saying the Rancher and paper work would be waiting. I have looked at other dealerships and NEVER got a response as fast and friendly like that before. I will refer Sunrise to everyone. and will never go somewhere else again. Thanks to Tina and Robert Etheridge, Tracy, Frank, and Robert Mason. you guys asked all our questions and went out of your way to help us out. Thank you again. "
By: Billy    Paragould,AR

"WHEN I WENT INTO THE HONDA DEALER THERE I HAD BEEN IN THE STORE NEXT DOOR AND IN THAT STORE IT WAS LIKE NOBODY CARED IF YOU CAME IN OR NOT, BUT WHEN I WALKED INTO THE HONDA STORE WHAT A DIFFERENCE IT WAS. I DIDN'T THINK I COULD BE ABLE TO PURCHASE A BIKE BECAUSE PAST CREDIT PROBLEMS BUT ONCE I SAW THE VTX1800R I KNEW IT WAS GOING TO BE MINE. I MET ROGER COKER (EXCELLENT SALES SPECIALIST) AND HE WANTED TO SELL NOT PUSHY BUT VERY HELPFULL. WE DICKERED ON PRICES AND TRADE IN ON MY SUZUKI 1500, CAME UP WITH A GOOD COMPROMISE, GOT ME FINANCED AND OFF I WENT. MY HAT IS OFF TO ROGER AND ALL THE PERSONNEL THEY HAVE SUNRISE I WILL NEVER GO ANYWHERE ELSE AS LONG AS I LIVE CLOSE BY. THANK YOU AGAIN, ROGER."
By: RICHARD    HORSESHOE BEND,AR

"My wife and I, brand new to motorcycling, chose Sunrise based on other riders' recommendation and convenience to make our first purchases. We were not disappointed. Brian ably and PATIENTLY guided us through the selection and purchase process then passed us off to Sondra. She again made excellent suggestions and endured our numerous questions properly outfitting us and our bikes for safety and comfort. Congratulations to Ricky for assembling a staff deserving of the high quality reputation they enjoy in the world of motorcycles. Continued success to all."
By: Douglas    Sherwood,AR

"It was the best buying experience we ever had. Thank you for making it so easy!"
By: Anonymous    Little Rock,AR

"All personnel treated us with respect and promptly handled our needs. Thank you!!"
By: Ronnie    Horseshoe Bend,AR

"Excellent service from the beginning. I will most definitely recommend you to everyone!"
By: Earl    Washburn,MO

"All in all, I was very satisfied with the service. Thank you for your great dealership!"
By: Lorin    Batesville,AR

"Your salesperson Tracy is why we come to your store!"
By: Philip    North Little Rock,AR

"I love my bike and was impressed with the management style, friendliness and professionalism of ALL of your staff."
By: Ron    Cabot,AR

"I want to thank all of you. I love my bike and everyone who sees it loves it! Thank you!"
By: David    Dallas,TX

"I liked the friendliness and the service. I like the way the store looked. It was very well stocked and very nice."
By: Lavon    Batesville,AR

"I like your selection and prices, and you treat all your customers very nice and to fulfill their every need."
By: Kenneth    Quitman,AR

"Roger was very professional and courteous. I recommend Sunrise Honda to everyone I speak to about Hondas."
By: Len    Pine Bluff,AR

"Barry went above and beyond to make us happy. Everyone was helpful and cheerful. You guys are the best."
By: Brad    Judsonia,AR

"Excellent dealership. Wish you were closer to my hometown."
By: B.    Star City,AR

"My wife and I had priced an '07 Shadow Aero 750 at another dealership in Batesville, AR. They basically ignored her when she went by to review the bike and paperwork, so we came to see you. I am sure glad we did! The customer service was excellent, and the price was much less that what was quoted in Batesville, as well as obtaining a lower interest rate! From the sale all the way through the process, very professional. Great job guys, I will definitely recommend your business to anyone I know who is in the market! "
By: Robert    Mountain View,AR

"I was heading back home to Louisburg, NC. on my 2006 Goldwing and my Navigation system had stop displaying the back road. The only road display was the main roads. I had sunrise service department work on trying to get the reader to work, but they had little success. So they did something that surprised me. They pull a new Gold Wing alongside mine and change out the reader and told me have a save trip home. I have been telling everyone about Sunrise Honda in Searcy, Arkansas. So if you are passing though Searcy, Arkansas you have got to stop in and meet these people, because they do things right. I am very happy and I will stop in the next time I come in to see my family. Thank you so much Robert C. Gehring "
By: Robert    Louisburg,NC

"Wonderful experience @ Sunrise Honda in Searcy, AR. A GREAT BIG THANKS to Tina & Don....your assistance in helping us purchase a new 4 wheeler was outstanding. We filled out the application online. I received a call from Tina the next day telling me we were approved and for how much, and wanted to know when we could come get our 4 wheeler. My husband didn't really know which bike he wanted, so I called Tina that night AT HOME, she answered all our questions so that we could decide which one to get. I called the next morning, told her which one and color we had decided on, and she started the paperwork. We drove up to Sunrise that evening after work to get it, simple as that! Everything WAS ready as Tina said it would be, we were in and out of there in less than an hour. You don't walk in Sunrise and get ignored...there are tons of people asking if they can help you or asking you "Have you been helped?" The gentleman at the counter where we purchased goggles, talked to my husband as if he knew him forever. They give you coupon's for 10% off purchases and 25.00 off coupon on your first 100 mile check. We already are in need of the 100 mile check, and we just got the wheeler 4/26/07. Tina's husband was so nice, polite and explained all our paperwork in great detail. We didn't leave Sunrise with questions, they left nothing undone or said! I am so pleased with how all this turned out, and we are planning on purchasing a personal watercraft SOON! We will tell EVERYONE how nice and personal this dealership is. Leonard & Tanya Pettit/England Ar"
By: Tanya    England,AR

"I drove 550 miles today to pick up my VTX1300R and it was worth every mile!! Tina was unbelievable doing the whole deal over the phone, and when i arrived everything was ready for me to sign and take possession.Everyone from Robert to Don to Frank were all very professional and made the purchase pleasant.These guys and gals at Sunrise know what it takes to earn a customers business.Thank you so much again. Kelly Erickson,North Liberty,IA"
By: Kelly     North Liberty,IA

"Great people & great service! Went to the dealership back in July 06 and spoke with Barry for a little while. Decided to make a move in February. Barry and the team were more than helpful and knowledgable about their products and inventory. Rode home my new 06 VTX1300R that evening! You've got my business and I will recommend you to everyone!"
By: David    Conway,AR

"I bought a pre owned 2004 Yamha ttr 225 trailbike from your dealership today, and the staff who helped me, and service that I received, was outstanding, I look foward to enjoying my bike, and will defenantly send customers to your dealership in the future. thanks for the wonderful buying experience, and great customer service, that I received today. Sincerely, Michael Shaw Jessieville, Arkansas "
By: Michael    Jessieville,AR

"Sunrise Honda is an asset to the motorcycle community. I have friends who have ridden 150 miles to buy a bike from them due to the best prices and service. I ride 100 miles to have them do any work on my GL1800, they are the only ones that I'll trust to work on my bike. I never worry about anything when I'm dealing with Sunrise."
By: Bill    Cheroke Village,AR

By: Anonymous    Searcy,AR

"Tina was a great salesperson...the deal I got was so good and the people were so nice at first I thought it was a scam...drove almost 3 hours to get to Searcy and they were just as nice in person, everything was ready and taken care of before I got there... I will be buying all my atv's there from now on. Thanks, Jarret (Honda Foreman)"
By: Jarret     Doniphan,MO

"I decided to do the credit application over the internet one day and Tina contacted me the very next day. She had all of my paperwork drawn up so when I got there (a week later) all I had to do was sign the papers and load up my ATV. Thank you, Tina."
By: James    cabot,AR

"CAME IN TO BUY SOME EXTRAS FOR MY ATV AND THE SERVICE I RECEIVED FROM MRS. SONDRA JONES WAS OUTSTANDING. SHE ANSWERED EVERY QUESTION I HAD AND GAVE GREAT INPUT ON MY SELECTIONS. PROBABLY THE MOST HELPFUL AND ENJOYABLE EXPERIENCE I HAVE EVER HAD. EVERY PARTS COUNTER COULD BENEFIT IN HAVING A MRS. JONES. THANKS FOR EVERYTHING CHRIS"
By: CHRIS    CABOT,AR

"I must admit I was a little uneasy driving 475 miles to get a deal that sounded to good to be true. Tina had given me the price via internet and made the deal with me. When I arrived at Sunrise Honda I was greeted by (sales manager) Don Moore. He put me at ease as soon as I got there. It is unreal how much you can save taking the short drive to Ark. I want to thank everyone at Sunrise Honda for making this sale very pleasant. An extra thanks to Tina for all the work she put in to making it all complete. Thanks again, William Tapp Brock, Texas"
By: William    Brock,TX

"All the arrangements for the purchase of my new 06 VTX1300R were made using phone and email. I am currently in Baghdad and will be coming home soon. I wanted my new toy to be waiting for me when I arrive. I tried several other dealerships and they were not very helpful. When I spoke to Tina and explained what I wanted to do, she took care of everything. All dealerships claim to have great customer service, but the proof is in the puddin! I have been riding all my life and God willing I will be riding for many years to come. Sunrise Honda is MY dealership for now until I hang up my helmet. Tina, you are the greatest, thanks for everything!! "
By: James    Harrison,AR

"GREAT friendly staff and extremely helpful."
By: Stephen    Lonoke,AR

"They make you feel like part of the family, best dealership in the state. "
By: Roland    Lead Hill,AR

"I'm really pleased with my new ATV that I purchased at Sunrise Honda. I just want to say thinks to Tracy Stanley and to the rest of y'all down there. I will probably be back next year to get another ATV. Thanks to all of you at Sunrise Honda."
By: Bryan    Fox,AR

"Service Department, I just wanted to say thank you again for the terrific service I received when my Gold Wing broke down on the road. The driver that came to haul my bike in was thoughtful and brought water to drink because he knew I had been out in the sun for a while. When we got to the shop, you got the bike in and started working on it immediately. Kenny in the service department found the problem quickly and repaired it and I was back on the road. Wish there was a dealer like you in our area. Thanks again."
By: Ken    Trenton,IL

"Tina, I just wanted to drop you a note to say that you and your husband made my purchasing experience an awesome thing. I love the bike and will definitely be back. Thanks again."
By: Orval    Little Rock,AR

"Wanted to thank EVERYONE at Sunrise for a terrific purchasing experience. Tina Etheridge was just fantastic to work with. After I arrived at Sunrise, every person I met was just fabulous. I was expecting "monkey business" once I arrived but my apprehension was soon gone. Robert Etheridge in finance put me at ease very quickly. Made the process go very smooth! Frank Hearn in service took the time to show me everything I needed to know about my new Goldwing. Then a gang of employees helped load my bike and insure that it was properly tied down for the trip back to Texas. As I thanked the last person for helping load my bike, he replied "No, thank you, for driving all the way here to buy from Sunrise." I knew then that I had made the right decision to drive to Searcy. I know I'm leaving out a few people but all your employees are just the nicest people you could ever meet. I probably could have made a deal closer to home but I know I couldn't recieve the top notch treatment that I got at Sunrise. Thanks again. Todd Graham Bedford, TX"
By: Todd    Bedford,TX

"MY WIFE AND I ARE WERE TRYING TO IMPROVE OUR CREDIT AND SUNRISE HONDA WAS ABLE TO GET US IN TO A HONDA FOREMAN 500 AND WE COULDNT BE MORE PROUD OF IT. THANX SUNRISE FOR A GREAT PRICE ON A GREAT 4 WHEELER."
By: CHRISTOPHER     NORTH LITTLE ROCK ,AR

"Tina, Traveling from Houston, Texas to Searcy, Arkansas to get my new VTX 1800 from Sunrise Honda was well worth the trip. Because of your companies sales, delivery and management professionalism it made my purchase and delivery extra ordinary. Even though I was from out of town they all treated me as if I was a return customer. I would like to thank you for working with me by phone and arranging my fantastic purchase price. My bike handles beautifully and I have enjoyed it everyday. Gary Ingram "
By: Gary    Richmond,TX

"I have recently purchased a 750 Magna. I have dealt with every dept there. From Roger in Sales to acccesories to service. Every dept was very helpful. I really dont think anyone could have done more to make my purchases any more pleasant. Thank you very much."
By: Clayton    Judsonia,AR

Motorcycle Safety Awareness Month
May 6, 2008


MHOF Exhibit Showcases Motocross History
May 6, 2008


Additional News

2007 Honda
FourTrax® Recon® (TRX250TM)
Good machine

April 1, 2008


2008 Honda
Shadow Aero® (VT750C)
Great bike

April 1, 2008


Additional Rider Reviews




Policies | Privacy | Terms | Site Map ©2008 PSN